KFWB Design Marketing

Marketing and Communications Strategy

  • Assess market conditions, competitive analysis, interview key customers,
    non–customers and employees
  • Establish branding platform including positioning and redefining new directions
  • Secure competitive product samples, literature, warranty information
  • Weekly updates with marketing department to assess needs

Market research

  • Focus Groups—moderate groups, secure location, interview current customers,
    recruit participants for new customer base. Work with marketing staff to develop surveys, questionnaires and tabulation of findings
  • Advertising—evaluate shelter and trade magazines, budgets, analyze appropriate media
    for product, weigh past results with publications and weigh past successes.

Public Relations—Consumer and Trade

  • Press Materials Development
  • Editorial Calendar development for each new year
  • Presenting story ideas for publication
  • Trade trips, six times per year, to update New York editors
  • Spokesperson identification, negotiation and monitoring of key company contacts

Events and Consumer Shows

  • Planning
  • Coordination, attendance
  • On-site staffing